SEO types and techniques

What is  Search Engine Optimization (SEO)?

                                           SEO is the process of optimizing your website or webpage so that it

ranks first in the respective Search Engine Result Page (SERP).

How ranking is done in google ?

Google search are done in 3 different process,

1.Crawling,

2.Indexing,

3Catching.

     Crawling is where google send its spiders or bots to crawl the respective websites and

webpages and save their webpages to their web servers,this saving process is called Indexing.

Catching is the more detailed information of websites and stores it locally on their webservers .

What are the techniques of SEO?

                          SEO techniques can be classified into two different types White hat SEO and
Black hat SEO

What is White Hat SEO?

              Google uses certain guidelines to optimize your website .Website that sticks to certain

google rules are classified under White Hat SEO.

            

            Some of the guidelines specified by Google are quality content,Limited keywords

,Quality Link specification etc.

What are Black Hat SEO  Practices ?

          Websites that does not follow google guidelines are classified under Black hat SEO.

This type of techniques get your website to rank high in SERP but it may not be useful for humans.

There are several methods to get your website in top results .Some of the black hat SEO

practices contains  Keyword Stuffing,Clocking,Doorway or Gateway .

Websites using black hat SEO has serious effect on future,if at all ,while crawling the respective

website finds out black hat practises ,they would penalize the website by reducing the rank rate or

eliminating the website out completely.

Grey Hat SEO

             Grey Hat SEO lies  between black Hat and white Hat SEO. It can be black hat in future

if not optimized properly  or it can be white hat if and only if optimized properly.

TYPES OF SEO

On page SEO

Off page SEO

On page SEO

           On page SEO that involves optimization inside the website page. i.e  optimizing the
Titles tags,Header and Footer tags, Descriptions,Keyword Density.Internal Links,Quality Backlinks.
Optimizing all the above factors increases Google ranking.

What is link building ?

Link building is the most tactical off page method. For example if someone likes your blog or page ,they might mention your URL in their webpage ,so google catches those information and
make your website a good quality  one,thus increases our rank.

What can be done inside a webpage?

Snippet ?

Snippet is the  portion that gives Metatitle ,Meta description ,URL on the search result

Meta title

Meta title or title tages are appear in SERP page .Titles should be of 55-60 character length
,it should be meaningful and catchy.

Meta description

Meta description that gives meaningful description of the your website page and should have
155-160 characters.Meta description should be unique,impressive and avoid duplication.

What is Off page SEO

Off page SEO can only be done after On page SEO.

Off page SEO depends on other sources such as

Social Media,

Directory submission,

Article Submission ,

Forum posting,Blogging ,

Social Bookmarking ,

Press Release Submission.

         

                                                                                                                                Simi Rose