How to optimize On-page Activites?

How to do On-Page Optimization?

On-page optimization is the act of optimizing different parts of your website that affect your Search Engine Result Page  (SERP).We have to continuously work on it and analyse daily .On-page activity can not guarantee Search Engine Result Page (SERP)  like Off-page activity ,but still on-page activity is not difficult ,it takes time  to get it right.

On-page activities can be controlled and can change on your own website.Here are the few important factors included.

➤Keyword Research

➤Meta Title

➤Meta Description

➤Redirection

➤Header Tags 

➤Alt Text For Images

➤Internal Linking 

➤Robots.txt

➤Sitemap

➤URL Optimization

➤Content Optimization

Keyword Research 

A keyword is a term used to match with the query a person enters into a search engine to find specific information.

Detailed research of Keyword considering your website makes SEO optimization perfect.Research and find out keywords that is less competitive and has more viewers in Keyword Planner. 

Think in customers point of view and include  those keywords in the website.

Two types of Keywords

➺Short-tail Keywords - The Short-tail Keywords are those keywords that comprise of  short words,phrases.They are more general and can be used in all types of article.

➺Long-tail keywords - Contrary to Short-tail Keywords ,Long-tail Keywords consists of two or three words and are more specific and traffic oriented . 

Meta Title

After researching suitable Keywords ,insert those targeted Keywords in each pages's Meta Title.

Optimal Length of Meta title is 50-60 characters. 

 Meta Description

Meta Description is an HTML attribute that provide a brief summary about our web pages .It is shown below the blue clickable link in a search engine result page (SERP).However,depending on a user's query,Google might pull Meta description text from other areas on your page to better answer the searcher's query.

Optimal Length of Meta description is 150-160 characters.

Redirection

Redirection is way to convey users and crawlers where to go ,if the page they are searching is no longer available.Using redirection is simple and if not used correctly ,it will affect website page and SEO Ranking.

What is the reason to use Redirection method?

There are several reasons for a web developer to use redirection page ,some reasons are described below.

➤Moving or deleting Page 

➤Buying a new domain and redirecting everyone who lands on old website to new website.

➤If the website is updating in Content Management System (CMS)  platform.

➤Directing user to a new destination.

➤Merging two websites to one


There are many Redirects ,some of the important Redirects are described below.

➤301 "Moved Permanently" Redirect

➤302 "Moved Temporarily" Redirect

➤307 Temporary Redirect

➤404 Errors

301 "Moved Permanently" Redirect

This redirect is used when a web page is deleted permanently. 301 is the best way to implement redirects on a website.

302 "Moved Temporarily" Redirect 

302 redirect works similarly like 301 redirect ,but using 301 redirect is the best way to get SEO benefits . 302 redirect may cause duplicate content that shows up in SERP.

307 Temporary Redirect

307 is similar as 302 redirect ,but this redirect is more useful than 302 ,this redirect make sure that user wont refresh the page multiple times that contain serious data such credit card in a e-commerce website.

404 Errors

404 errors means that ,the typed URL is wrong or the searched URL is not available.When 404 errors appear traffic to your web page will decrease.

Inorder to avoid it ,web developers should create 404 error page ,so that the user could atleast move into other pages of your own website.

Header Tags

Header tags are important in on-page SEO because  they are usually the largest words on the page,and search engines gives more weight than other pages.Header tags starts with h1,h2,h3.

All header tags should use the targeted keywords to improve the ranking in SEPR.

Alt Text for Images 

Alt text is an important thing to do for all your images on your website. The text is used to describe about the website or the image.And this text will not be visible to visitors but only to screen reader software to understand the content of your images.

So describing the image will help search engine understand your pages's content.

Internal Linking

Linking to other pages on your website is useful to visitors and is useful to search engines ,Internal linking is also known as Anchor Text.

With good internal linking structure ,search engine index and understand your website well and thus ranking your site accordingly.

Robots.txt

If you want to block certain page from google bots from crawling ,robot.txt is used.

If you want to block all search engine bots from crawling your website,do as follow

User agent:*

Disallow: /

if you want to block certain pages only from crawling

User-agent: Googlebot

Disallow:/Web page URL/ 

  

 Sitemap

Sitemap is an XML file that contains all your website pages URL.It's like an archive of every website in your web page.

This file should be easily uncover for search engine to stumble across it.

Generally,there are two types of sitemap

➤XML sitemap

➤HTML sitemap 

XML sitemap :- XML sitemap are an important data connected to SEO. It consists of information such as websites URL ,posts,category etc.XML sitemap also provide information such as last modified time/date etc of websites.

HTML sitemap :- This are created for the the visitors to find appropriate pages within the website.

URL Optimization

The way you write URL is an important factor that you must consider. Each word in your URL should be separated by a hyphen (-) or underscore (_) .

Make the URL simple,shorter  and catchy .Make the users quickly identify what your page is all about . Try to make it around five words.

Content Optimization 

Optimize the content ,title tags,Meta tags,Links of your website.Once these all are improved ,search engine will find it easier to index your website and display it in SERP.

Simi Rose M.G

A brief discussion about Virtual Reality used in various fields in 2019

What is Virtual Reality(VR)?

Virtual reality(VR) has become popular off late .VR is a computer aided technology creates a complete immersion to somewhere else i.e VR creates an artificial environment with the help of  software and is presented to the user in such a way that user accepts it as a real environment.

Virtual reality are used in various fields such as

➤VR in Games

➤VR for Tourists

➤VR in History & Science

➤ VR  in Video Conferencing

➤VR in Business & Industry

VR in Games

Virtual Reality are used in a wide scale to design and implement new entertaining games.This artificial environment really attracts people to participate in games. Nowadays people do not have sufficient time ,will ,energy to travel worldwide.This is possible by Virtual Reality .Like if you wanted to see Antarctica ,literally you can experience every pinch of that place through VR or like if you wanted to climb a mountain ,its just a matter of pair googles and feel and see snow capped mountain around you.You can also dive through VR. Every danger and excitements can be experienced .

VR in Tourism

Virtual Reality has already started to reign the tourism area to enhance customer participation and customer marketing .Showing a place in VR helps customer to decide whether to go to that place .Also if customers who  can not travel for any reasons ,they can enjoy the place in safe environment through VR.

VR in History & Science

Virtual Reality plays an important role in History and Science other than entertainments. Data about past historic era and people are stored in software and is implemented in Virtual Technology.These software recreates the scene and helps Historians and Scientists to visit ancient caves and gets to know how ancient people lived with the help of Virtual Technology.  

Santimamine Cave ,an  ancient cave explored in VR . 

VR in Video  Conferencing 

So many video Conferencing software are now made and can be used with no money.Managers can conduct web conferencing very cheaply. There is no need  to book venue for real-time online collaborations.This reduces employers working hours and increases productivity.

Simi Rose M.G 

What is Accelerated Mobile Pages (AMP) and Responsive Web Design (RWD) ?

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is a website publishing technology developed by Google on October 7 2015.AMP was developed because mobile users are increasing day by day and mostly every users depend on mobile phones instead of desktop.So Google developed AMP plugins to access websites in mobile phone more speedily and to consume less page speed.
Web pages using AMP are 85% faster than non-AMPs

What are the advantages of AMPs ?

There are so many advantages ,lets list some below

1.Quicker Loading web Pages.

2.Reduces Loading time.

3.Low bounce rate

4.User Friendy and 

5.Growth in SEO Ranking etc

What are the disadvantages of AMP ?

1.AMP can be difficult to implement if you are not a developer,but its easy in a wordpress platform.

2.AMP offers less functionality.

What is Responsive web design (RWD)?

Earlier when website develops ,it only focus on big screens such as desktop monitor but nowadays  usage of mobile ,tablets  and small screen devices  are increasing day by day and mostly  everyone  is depending on mobile screens.

So inorder to resize the webpages correspondingly  depending on the device used ,i.e the  designer creates the webpages that resizes itself according to the  device used ,this process is known as Responsive Web Design.

RWD in different devices

Advantages of responsive web design

Mobile users will rapidly increase :- More mobile users can be connected to your websites if it is responsive.

Optimize the website :- If you are planning to redesign your website,make it cooler by doing RWD .it will hold customers into your business.

What is the difference between Responsive web design (RWD) and Accelerated Mobile Pages?

Responsive webdesign is organising and implementing design of websites on both devices.

AMP is implemented only on mobile phone screens and its main aim is to decrease loading time.

RWD focus on Flexibility whereas AMP focus on Speed

SIMI ROSE M G

How can we improve our website ranking through off page activities?

What is the importance of off-page SEO Activities?

Off-page SEO is important to increase your website position in search ranking that is done outside of the actual website.Off page SEO mainly deals with backlinks and incoming links of the respective website .Off page activities also have role in promotion of websites.

Contrary to On-page activities, off page activities has nothing to deal with program coding or the website content,instead off-page increases website rank in SERP.

OFF PAGE ACTIVITES

What are the different types of off-page activities?

There are several methods for off-page activities.We can link build   through

* Social Bookmarking Sites

*Social Media Activities

*Directory Submission

*Article Posting

*Forum Posting

*Blog Commenting

*Video Submission

Social Bookmarking Sites 

                    Social Bookmarking is a online service used to share,edit ,post,add the bookmarks of website documents.You can promote the this using various bookmarking sites such as
  
.
*Pinterest.

*StumbleUpon.

*Dribble.

*Pocket.

*Digg.

*Reddit.

*Slashdot.

*Scoopit

*Delicious

Social Media Activites

Its important to handle a social profile properly like Facebook page,Twitter account,Instagram account, Linkedln account .

Directory Submission

Directory Submission is the main source to increase backlinks to your website.There are so many directory submission sites ,choose one site and provide the website URL and select a proper category. 

Directory Submission takes some time to deliver good results,but these results stand out over a longer time period.

Article Posting/Submission

Article Submission refers to writing good quality content about your website and posting in High Page Rank sites .Content should be of good content or else content might get rejected.

Forum Posting

Forum posting is an online discussion site where you can participate in search forums related to your website and business and make a connection with that community. Reply to threads,answer people's questions.

 Blog Commenting

Post Comments on other blogs which allow you to add a link in the comment section.These links can then be crawled by search engines, helping to point them towards your site.

Video Submission

Every Video Submission sites have high Page Rank.Give a proper title,description,tags and reference links . It is one of the more popular way to get quality backlinks.

SIMI ROSE

How to add Twitter widgets on Blogger???

To add Twitter widgets on Blogger,just follow the steps described below

1.Sign in to your Twitter Account.

2.Select 'Settings and Privacy' from drop down list.

3.Select 'Widget' option from the left side of the screen.

4.Then appears a screen from there click on   'publish.twitter.com'  link .  

5. After clicking the above link ,it will redirect into another page where you are asked to provide your respective twitter URL.

6.After providing your respective twitter URL ,there appears a display options,from there you should select 'Embedded timeline'.

7.Then appears a page where a code appears and you should click on 'copy code' button.

GO TO YOUR BLOG 

1. After copying code from your respective twitter account .Sign in to your Blogger site.

2.From the left side  options select 'Layout' option .

3.From Layout option page ,select 'Add a Gadget' option 

4.Then appears a small drop down list page,from there select 'HTML/JAVA SCRIPT'option.

5.Then appears a page as 'Configure HTML/JAVA SCRIPT '  ,in that paste the code in 'content' option.

6.Click Save

7.Click Save Arrangement

8.Refresh

SIMI ROSE M.G  

SEO types and techniques

What is  Search Engine Optimization (SEO)?

                                           SEO is the process of optimizing your website or webpage so that it

ranks first in the respective Search Engine Result Page (SERP).

How ranking is done in google ?

Google search are done in 3 different process,

1.Crawling,

2.Indexing,

3Catching.

     Crawling is where google send its spiders or bots to crawl the respective websites and

webpages and save their webpages to their web servers,this saving process is called Indexing.

Catching is the more detailed information of websites and stores it locally on their webservers .

What are the techniques of SEO?

                          SEO techniques can be classified into two different types White hat SEO and
Black hat SEO

What is White Hat SEO?

              Google uses certain guidelines to optimize your website .Website that sticks to certain

google rules are classified under White Hat SEO.

            

            Some of the guidelines specified by Google are quality content,Limited keywords

,Quality Link specification etc.

What are Black Hat SEO  Practices ?

          Websites that does not follow google guidelines are classified under Black hat SEO.

This type of techniques get your website to rank high in SERP but it may not be useful for humans.

There are several methods to get your website in top results .Some of the black hat SEO

practices contains  Keyword Stuffing,Clocking,Doorway or Gateway .

Websites using black hat SEO has serious effect on future,if at all ,while crawling the respective

website finds out black hat practises ,they would penalize the website by reducing the rank rate or

eliminating the website out completely.

Grey Hat SEO

             Grey Hat SEO lies  between black Hat and white Hat SEO. It can be black hat in future

if not optimized properly  or it can be white hat if and only if optimized properly.

TYPES OF SEO

On page SEO

Off page SEO

On page SEO

           On page SEO that involves optimization inside the website page. i.e  optimizing the
Titles tags,Header and Footer tags, Descriptions,Keyword Density.Internal Links,Quality Backlinks.
Optimizing all the above factors increases Google ranking.

What is link building ?

Link building is the most tactical off page method. For example if someone likes your blog or page ,they might mention your URL in their webpage ,so google catches those information and
make your website a good quality  one,thus increases our rank.

What can be done inside a webpage?

Snippet ?

Snippet is the  portion that gives Metatitle ,Meta description ,URL on the search result

Meta title

Meta title or title tages are appear in SERP page .Titles should be of 55-60 character length
,it should be meaningful and catchy.

Meta description

Meta description that gives meaningful description of the your website page and should have
155-160 characters.Meta description should be unique,impressive and avoid duplication.

What is Off page SEO

Off page SEO can only be done after On page SEO.

Off page SEO depends on other sources such as

Social Media,

Directory submission,

Article Submission ,

Forum posting,Blogging ,

Social Bookmarking ,

Press Release Submission.

         

                                                                                                                                Simi Rose